According to a survey by ‘MarketResearch.com, Inc.', couples on average spend 50% of their wedding budget on event space. In the present digital age, which works through search engine results and Instagram posts. It is a necessity for wedding venue companies to run ads on these social platforms. 

Let's explore the importance of running wedding venue advertising. Why should you optimize your wedding website? And platforms where advertising will be most effective for your business, among other aspects.

Optimize Website For Showcasing

Wedding event space advertising has a direct relatioship with your website. First, find out which stage of the funnel your potential customer is, and then optimize the site's functionality and aesthetics based on your observation. 

Wedding advertising is a show business where you showcase your business to the audience instead of telling what your business can offer. This aspect should be taken into account.  Upload beautiful photos and videos of your event space and past weddings hosted there. 

Also, focus your attention on the functional element of your site and ensure it is good enough. Don't forget to add a Call To Action (CTA) on every page. Then set up an on-page form or call button on every page. This will allow you to gain critical information about your potential customers. All these are functional elements that are a must-have on every website page.

After building up a workable website the next step is to promote your business through SEO, local directories submission, industry sites, and social media. Another effective marketing platform is Google's pay-per-click (PPC) advertising.

Advertise On Google

No advertising campaign can achieve its goals without Google marketing. The search engine is the go-to place for anyone looking for a product or service. By showing up at the top of Google's search results, you ensure more leads. This can transform into more bookings made by your potential customers.

Being visible to your target audience is the key. By spending on average $3.32 per click, you can expect a high conversion rate and a good ROI. The key is to choose the right keywords that are relevant to your business.

Do Facebook Advertising

According to a study, the second-best platform for wedding event space advertising after Google is Facebook. Today, people don't call friends and family to inform them about their relationship. They update their status to ‘engaged' on Facebook. That means you can seize the opportunity and target these couples just after they have announced their engagement. That's the power of Facebook. 

Facebook boasts 2.81 billion active users. Their advertising platform Ads Manager, lets you run ad campaigns on Instagram, Messenger, and Audience Network. It allows you to create ads based on demographics like age, relationship status, location, income, and tons of other criteria. Facebook and Instagram ads offer the most exposure for your wedding business. 

Your ad campaign should be targeted at customers who are most likely to book your event space. If, for instance, you are advertising for a certain location like Houston, where your business is based. You can leverage Facebook's ad targeting system to reach your audience. You may want to target women in the range 24-36 years of age, who have a good income, who are engaged, and live near your wedding venue. This is how you can optimize your ad for Facebook.

Another way is to create an ad to gain more traffic to your website or landing page. You can optimize your ad for Facebook and Instagram to help draw maximum traffic to your website. 

Promote On Instagram

A study has revealed that Americans spend more than 1,300 hours on social media in a year. To get your wedding venue in their eyes, you can upload beautiful pictures and videos of your wedding venue. Instagram allows you to quickly create appealing stories and posts to draw more attention to your wedding site. 

Posts: One effective event space advertising option on Instagram is to put your venue in your prospective customer's timeline. The marketing collateral often used includes photos or videos of your venue or real-life weddings you've hosted.

Stories: Stories is the Unique Selling Point of Instagram advertising. It involves a slideshow of photos and videos, displayed at the top of your Instagram timeline.

As in Facebook, Instagram offers an easy way to create attention-drawing ads using posts and stories. From your Facebook Ads Manager account, you can specifically target your potential customers. It is not like regular posts and stories. Ads Manager shows a call-to-action that your audience can click and be directed to your website or landing page.

Facebook Ads Manager allows for creating Instagram Story ads to stimulate a quick response from your targeted audience.

The Bottom Line

Through advertising on Google, Facebook, and Instagram, you can find high-quality leads that can be easily converted into bookings for your wedding venue. Make the most of these popular advertising platforms and grow your business.